ROO-vé (Adj)

Inspired by the french word “Le Réveil”; a bugle or trumpet call at sunrise to wake military personnel, Ruveil is our reason for waking up in the morning. A portmanteau of the english words “reveal” and “veil” to symbolize a reawakening; revealing one’s true self, lifting the veil of the power we hold within, and the power of the way we adorn ourselves.